WEBSITE

In order to carry out its mission of providing financial consulting and advisory services to businessmen, entrepreneurs and investors in Mauritius, Accurax Finance Consulting needed a platform that would allow it to showcase its offering.

That’s when EVOX came into play with structured copywriting and a user-friendly, aesthetically pleasing yet simple website to reflect Accurax’s brand image. The website also has a blog feature allowing Accurax to showcase their clients’ stories and video interviews.

Visit the website: www.accurax.mu

BRANDING

To design the logo of Accurax Finance Consulting, Evox drew its inspiration from a photo of a bridge that we stumbled upon. The imagery of the bridge is a powerful representation of the connection between Accurax Finance Consulting and their Clients. We aimed to convey the rightful trust that businessmen, entrepreneurs and investors put in Accurax to help them reach their financial goals.

Taking into account the brand’s identity, we wanted to create a simple and neat logo. To do so, we incorporated the element of the bridge to the “A” which we believe was a subtle way to elevate the logo.

Lastly, the colour blue was used to express reliability. Indeed according to Color psychology, blue is highly associated with responsibility making it a perfect choice for Accurax’s branding.