Yodel Express
01
Branding
To create the branding, we chose a combination of 2 different blue colours, an eye-catching blue and a softer one to show the trustworthy aspect of the brand.
02
Concept
The client wanted the brand to communicate trust, speed and reliability. Therefore we decided to create a logo with a delivery man on wheels to show speed and movement.
03
Design
We tried to incorporate multiple elements to create a logo that represents those different aspects of the brand. A delivery man holding a box on wheels and lines behind his back, to show rapidity, reliability and efficiency.
Yodel Express provides delivery services mainly for offices and businesses. Evox has designed the logo, business cards, letterhead and company profile for Yodel.
The intention behind the brand identity was to embody trust, speed, and reliability. For the logo, two shades of blue were utilised; an eye-catching blue and a softer one to show the trustworthy aspect of the brand. Our concept centred around a dynamic delivery man on wheels holding a box with lines behind his back, symbolising the rapid and efficient nature of Yodel’s express delivery services.
Date:
May 8, 2024
