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Understanding the term “Digital Marketing”

Digital marketing describes the strategic use of online platforms to promote products or services of any kind. Social media marketing, email marketing, content marketing, and search engine optimization (SEO) are some of the strategies used in this field. The importance of digital marketing for people in their day-to-day lives and companies operating is well understood in today’s ever changing world. Digital marketing can be a life-changing opportunity for anyone seeking a larger audience, higher brand identity and higher rates of growth since the digital world is constantly changing.